GM’s new plan to add leadership to European business

Samara’s role with Cadillac was critical for preparing Cadillac’s 560 remaining dealers for the EV transition. In Europe, Samara will be tasked with leading a sustainable and profitable mobility startup with electric and autonomous vehicles, GM said in an emailed statement. The startup will also incorporate software, connectivity, defense, delivery and logistics.

“It has been an honor to work with our incredible dealer partners to build great momentum for Cadillac in pursuit of GM’s global growth plan and EV future. However, it’s not often that you get the opportunity to lead and build something new,” Samara said in the statement. “My most immediate priorities will be developing the right structure and strategy for our start-up in Europe.”

Samara was an Automotive News Rising Star this year.

Cunningham, 56, Cadillac’s incoming vice president of North America, assumes his new role after a nearly four-decade tenure with GM. Most recently, he was vice president of excellence for GM’s electric vehicle growth organization, led by Chief EV Officer Travis Hester. The team is responsible for preparing and transforming the EV business, including the dealership network, customer experience and infrastructure.

“Cadillac is in the midst of a historic transformation as the brand prepares for our EV future. I look forward to working with Cadillac’s dealer network as we shape this vision together,” Cunningham said in a statement. “I have always admired Cadillac and I’m excited to have the opportunity to leverage my retail and EV experience to help enable the brand’s journey.”

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